Description
Position at EssenceMediacom
The Opportunity
The world of luxury is experiencing significant changes due to fluctuating macroeconomics, a changing clientele and emerging paths to purchase fuelled by an evolving digital landscape. For these reasons, Richemont appointed Essencemediacom in 2017 to help deliver profitable and sustainable growth Richemont brands deserve. With your help, Essencemediacom’s transformative approach will redefine Richemont communications, evolving the ways of the past and building on today to achieve new levels of excellence.
The Role
Reporting to the Cartier Global Digital Director, the Analytics & insights manager is responsible for advancing the understanding of media efficiency dynamics through developing critical business insights for Cartier. The deliverables include but not limited to measurement planning, campaign reporting, using & drive improvements of client campaign dashboards, post-campaign analyses, media and creative testing/analysis. This person will be expected to own project work, manage project timelines, deliverables and facilitate cross-agency workstreams. She.he is working hand in hand with the Global Data & tech manager to steer projects and ensure Cartier remains a leader in digital marketing.
We are looking for an articulate, fluent French speaker with a good level of English. Analytics & insights skills applied to digital media are key to the job: strong analytical abilities, quantitative skills, and analytical orientation combined to ability to provide relevant, action oriented insights and summarize findings into a clear, concise story to client.
Role Objectives
What the Analytics & insights manager would actually do?
Marketing analytics
- Measurement strategy : Cartier KPI framework implementation
- Learnings & Benchmarks
- Develop existing Cartier learning agenda and extract maximal insights from it
- Gather learnings from local tests, share synthesis with HQ clients & inform future guidelines
Campaign analytics
- Campaign measurement plan : create measurement plan at guideline stage, that define efficiency evaluation methodology from macro to micro level
- Post campaign analysis : PPT PCA template creation & adoption
- Participate into building & analyse HQ campaign reporting views relying on standardized measurement (KPI framework, BLS standardization) and client tech stack (existing media performance dashboard)
Audience activation efficiency assessment : provide relevant analysis
- Who are my highest value audiences & what media impacts them most?
- How 1PD contribute to overall media performance?
Required skills
- At least 5yo of xp in the same area.
- Strong analytical abilities, quantitative skills, and analytical orientation
- Compile large volumes of custom and syndicated data from disparate sources
- Ability to transform data analysis into comprehensible insights relevant, action oriented insights and summarize findings into a clear, concise story to clients, with help from manager
- Proficiency in MS office, especially Microsoft Excel (pivot table and advanced skills) and PowerPoint
- Basic to strong knowledge of data manipulation using SQL (optional)
- Familiar with Brand Lift Study analysis
- Previous experience on using ad tech / martech solutions in synergy: GA4, google ads, DV360, SA360, adserver, business managers, tag container solutions
- CDP / DMP expertise dedicated to media strategies (optional)
- Very good communication skills as the role is client facing + local markets coordination
- Ability and willingness to navigate and work collaboratively with different teams
- Strong ability to multitask, prioritise and manage projects
Essencemediacom
As a member of WPP, the world leader in communications and marketing, and GroupM, the leading media agency network, EssenceMediacom benefits from privileged access to a wealth of consumer and media data, a wide variety of benchmarks, and the most advanced tools on the market. We are therefore able to provide complete solutions to meet all marketing challenges. EssenceMediacom helps brands meet the challenges of the new economy. Thanks to its "Breakthrough thinking" vision, the agency capitalizes on the new opportunities offered by media, data, and consumer behavior to create impactful experiences and identify paths to sustainable growth. The EssenceMediaCom network comprises of over 10,000 people working in 125 offices in 90 markets around the world. . Guillaume de la Flechere heads the French agency, which is made up of 250 talents.We are proud to call some of the world's most successful brands as clients, including Mars, Sony, Procter & Gamble, Google and The Coca-Cola Company. We know that our people are our greatest asset in making us a number one agency and so we make sure our employees are rewarded and looked after in terms of career growth, social life and personal welfare.
